The film was originally planned as a documentary about Bombay's illegal film industry in the 1980s. However, as the dangers were too great the director take a fictitious approach.
In shabby hotels and empty warehouses, deep in the shadow of the Indian film industry, the brothers Sonu and Vicky produce trashy C movies for Bombay's booming underground market. Vicky is the ambitious and masterful head of the company. He pulls the simple-minded Sonu deeper and deeper into a world of alcoholic divas, bribes and film-crazed gangsters. Sonu dreams of making a decent love story.
"A unique, immersive experience... Hypnotizing." (Variety)